Food Marketing Blueprint was created by me, Chris Fitzner, with over 10+ years in marketing and branding—working with major brands and launching my own food product into stores nationwide. Through that journey, I saw a major gap: early-stage food entrepreneurs struggle with marketing, product positioning, PR, and retail strategy.

I built Food Marketing Blueprint to be an affordable, actionable program that gives you the exact tools, strategies, and insights I’ve used myself. This isn’t just theory—it’s real-world-tested playbooks, covering everything from branding and media outreach to retailer pitches and customer engagement.

And because I believe in paying it forward, you’ll also find free resources and directories to help navigate suppliers, co-packers, and more. Whether you’re just starting or refining your strategy, this is the guide I wish I had when I launched.